How Langdock kick-started ORT Family's Transformation Towards an AI-Augmented Enterprise
Langdock has become an integral partner in ORT Family's journey toward AI integration, assisting in accelerating innovation while ensuring a seamless implementation process.
Challenge: Equipping the teams with the skills and mindset needed to effectively adopt AI
Founded over five decades ago, ORT Family has a rich legacy of delivering marketing technology solutions to clients such as Deutsche Bank, Allianz, and many others.
The company faced a formidable challenge: equipping its workforce of 250 employees across multiple entities with the necessary skills to effectively leverage AI for enhanced productivity.
Integrating AI required not only a technological shift but also a significant cultural change within the organization. Employees exhibited a spectrum of attitudes toward AI, ranging from enthusiastic early adopters to those hesitant about embracing new technology.
Bringing 250 people into the world of AI does not happen over night
Rüdiger Pläster
Executive Managing Director, ORT Family
Solution: AI-Enabled Transformation Through Langdock
To roll Langdock out in the smoothest way, management initiated a strategic soft launch of Langdock within a segment of the organization. This approach allowed for gradual adaptation and feedback collection.
Already in the first months of usage two major use cases materialized:
Using AI for Conceptual and Creative Work
Langdock transformed how employees approached conceptual tasks, including market research, proposal writing, and ideation. The platform enabled teams to refine drafts, brainstorm new ideas, and create initial concepts for clients. This iterative collaboration between humans and AI helped employees overcome creative blocks and allowed them to create solid foundations they could build on.
It was like having a thousand interns working for me, providing a springboard for better results.
Rüdiger Pläster
Executive Managing Director, ORT Family
Developing AI-Enhanced Applications for Clients
Beyond internal applications, ORT Family integrated Langdock's API into client-facing solutions, such as retailer apps for supermarket chains. One innovative feature allowed users to photograph handwritten shopping lists, which were then digitized and checked for availability and pricing in real-time. This capability showcased Langdock's flexibility and scalability, opening new revenue streams for ORT Family while addressing real-world customer needs.
We don't have to worry about data protection or security; Langdock takes care of that, allowing us to focus on innovation.
Rüdiger Pläster
Executive Managing Director, ORT Family
Results: Building Momentum Toward Full AI Adoption
While the transformation is ongoing, ORT Family has already witnessed significant progress. By April 2025, 80 employees were actively using Langdock, with plans to expand to 130 licenses by mid-year. Employees reported feeling more productive and confident in their work.
Rüdiger highlighted the importance of trust in choosing Langdock over larger competitors: It felt personal and easy from the start. Langdock isn't just another big company; it's a partner we can rely on. - Rüdiger Pläster, Executive Managing Director, ORT Family
The company is now preparing for the next phase of transformation, which will include expanding AI use cases across video, images, and process optimization.
